501 Killer Marketing Tactics To Increase Sales, Maximize Profits, And Stomp Your Competition: Revised And Expanded Second Edition

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Bigger, Badder, Better!
ATTACK OF THE KILLER MARKETING TACTICS!

A few years back, marketing super-guru Tom Feltenstein in Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald's, this book delivers tips and tricks on a range of hot topics:

• Planning the Battle--and Choosing the Right Tactics
• eMarketing, Digital Media/Social Networking
• Grand Opening/Reopening and Holidays
• Four Walls Marketing
• Direct Mail and Ads, Coupons and Tear-outs, Event Tie-ins, and Gift Certificates
• Marketing Measurement

No matter what your budget is, you can still wage cutting-edge marketing and promotional campaigns that get the word out about your business, cement the loyalty of your existing customers--and win more new customers than you can handle.

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