Alex Steinweiss: The Inventor of the Modern Album Cover


Автор: Kevin Reagan, Steven Heller

Язык: Английский

Издательство: Taschen

Год: 2015

Дополнительные характеристики

552 стр.

Цена на OZON:

182900 руб.


Alex Steinweiss invented the album cover as we know it. In 1940, as Columbia Records' young new art director, he pitched an idea: Why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance, and within months its record sales increased by over 800 per cent.
Over the next three decades, Steinweiss made thousands of original artworks for classical, jazz, and popular record covers for Columbia, Decca, London, and Everest; as well as logos, labels, advertising material, even his own typeface, the Steinweiss Scrawl. His daring designs, gathered here in all their bright combinations of bold typography with modern, elegant illustration, revolutionized the way music was sold.


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