An Insight to the Marketing Strategies of Select FMCG Brands in India

an/31998416

Автор: Kaberi Bhattacharyya

Язык: Английский

Издательство: LAP Lambert Academic Publishing

Год: 2015

Дополнительные характеристики

Страниц
148 стр.

Цена на OZON:

568600 руб.



Описание:

An exclusive analysis of the marketing strategies adopted by selected FMCG brands to negotiate the intensely competitive market in India makes for a thoroughly interesting study. Where new entrants buzz in everyday - for these winning brands to capture substantial shares and remain at the top for almost all their lives have inspired awe for the marketing fraternity at large. This book attempts to breakdown the real-life strategies undertaken by these brands in the framework of established theories.



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