Business To Business Marketing
bu/6230199
Язык: Английский
Год: 2011
Дополнительные характеристики
Страниц
400 стр.
Тип обложки
Мягкая обложка
Реклама:
Описание:
Marketing to organisations is a substantial and dynamic sector of marketing, yet its activities are hidden from view for most students. This new textbook opens up this fascinating and important world to readers, clearly explaining the parallels between