Celebration Of Fools - An Inside Look At The Rise And Fall Of Jcpenney

ce/6240529

Автор: Hare

Язык: Английский

Год: 2011

Дополнительные характеристики

Тип обложки
Твердый переплет

Цена на OZON:

145470 руб.



Описание:

Celebration of Fools is an insider’s look at the rise and fall of Penney’s remarkable history, charting the people and events behind this American institution

As entertaining as it is instructive, the book is a cautionary tale with universal implications for all of corporate America. Packed with compelling characters including the heroine, the highest-ranking woman at the company, the book takes readers through a number of settings, from the company’s humble mid-western roots to the excesses of lush corporate headquarters.

Filled with valuable business lessons as well as astonishing revelations about an American icon, this is a book that will keep readers enthralled from first page till last.



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