Creating Powerful Brands
cr/5370119
Автор: Leslie de Chernatony, Malcolm McDonald, Elaine Wallace
Язык: Английский
Издательство: Elsevier
Год: 2011
Дополнительные характеристики
Формат
190x235
Страниц
512 стр.
Тип издания
Отдельное издание
Тип обложки
Мягкая обложка
Реклама:
Описание:
This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. The definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns.