fr/6235436
Язык: Английский
Год: 2011
Дополнительные характеристики
Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of Franchising & Licensing covers all the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies.
Incorporating up-to-the-minute information on regulations, best practices, Web 2.0 strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends, this indis pens able reference reveals how to:
Comprehensive and applicable to domestic and international franchising initia tives alike, this essential guide remains the industry standard.