Inside/Outside Office Design II
in/23887765
Язык: Английский
Издательство: ArtPower International Publishing
Год: 2013
Дополнительные характеристики
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Описание:
The importance of building brand identity.
Globalization means more flow of information, greater opportunities, but also more competition. To attract new clients, and the best talents, brand identity is one important factor, that separates your company, from others A strong brand generates higher margins and better loyalty from both clients and employees. The brand identity of the office is crucial for creating new corporate values.
Where do you like to work?
We live in a time when technology gets smarter, smaller and more flexible. We can work almost anywhere In order to work you don't literally have to go to work The office is no longer a place for storing things, preferable to discuss, report, and to socialize. The anatomy of the office is becoming more we-orientated than me-orientated Therefore it is important that the office enables collaboration and focus on building a strong and clear brand identity To illustrate what this could be. I've selected three , examples They were all created early m the process, to visualize project goals, with a strong brand identity.