Madscam
ma/6241187
Язык: Английский
Год: 2011
Дополнительные характеристики
Страниц
288 стр.
Тип обложки
Мягкая обложка
Реклама:
Описание:
Advertising industry insider George Parker dishes the dirt on big advertising agencies and reveals Madison Avenue's best-kept secret: that your business can produce the same quality ad campaigns on its own!
In this no-holds-barred expose of the dangers of dealing with ad agencies, Parker reveals exactly what you should do to create fantastic-looking, results-producing advertising at a reasonable cost. It's everything Madison Avenue doesn't want you to know.