Язык: Английский

Год: 2011

Дополнительные характеристики

288 стр.
Тип обложки
Мягкая обложка

Цена на OZON:

97110 руб.


Advertising industry insider George Parker dishes the dirt on big advertising agencies and reveals Madison Avenue's best-kept secret: that your business can produce the same quality ad campaigns on its own!

In this no-holds-barred expose of the dangers of dealing with ad agencies, Parker reveals exactly what you should do to create fantastic-looking, results-producing advertising at a reasonable cost. It's everything Madison Avenue doesn't want you to know.


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