Marketing Management
ma/6230105
Язык: Английский
Год: 2011
Дополнительные характеристики
Страниц
664 стр.
Тип обложки
Твердый переплет
Реклама:
Описание:
Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe.
The book offers students and practitioners the comprehensive coverage they need to make the right decisio