Retail Marketing
re/6228361
Язык: Английский
Год: 2011
Дополнительные характеристики
Страниц
672 стр.
Тип обложки
Мягкая обложка
Реклама:
Описание:
The new edition, written for all serious students of retailing, focuses upon the basic functions and challenges of retail marketing management. The text retains the analytical and scientific approach to the strategies within retail marketing, but also e