wh/24810581
Автор: Brian Solis
Язык: Русский
Издательство: John Wiley and Sons, Ltd
Год: 2013
Дополнительные характеристики
Rethink your business model to incorporate the power of user experiences.
What's the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus user experiences in relation to products, services, mobile, social media, and commerce, among others. This book explains why experience is everything and how the future of business will come down to shared experiences.